This is about that time of year when most of us look back at all the stuff we’ve gathered over the winter and resolve to clean up the mess. We’ll go through our houses room by room to declutter and freshen up, opening windows to welcome the warming air. We should have the same mindset when it comes to business. Don’t let yourself get comfortable with old marketing materials or faded signage. Design trends are constantly shifting, and it’s more important than ever to stand out from the competition with a strong visual presence.
Do your business cards have the WOW factor? Do your catalogs make products stand out and scream, “BUY ME”? Do your banners draw the eye from 100 feet away? 500?
Think ahead to upcoming opportunities, like trade shows or community events. Take a look at the print and promotional products for your business and be honest with yourself. Make informed decisions about what’s working for you, and what’s not. Determine your budget and create a timeline to be sure to give yourself enough time to put your best foot forward. In doing so, you’ll reduce costs by avoiding rush fees and rush shipping.
Not sure where to start? Schedule a time to stop in and discuss your brand identity or printing habits. If you know that the flyers you’re printing today will be printing again in a few months, consider printing bigger batches at a time to lower your price point. With the right combination of planning, creativity, and quality content, we’ll help get the results you’re looking for. Give your business a fresh start this spring!