RGB Color

RGB Color

Have you ever asked, “Why does the RGB color on my screen look so different from the print?” Your CMYK printer has just gotten lost in color translation. That screen using RGB has the power to harness light! Cyan, magenta, yellow, and black dots are no...

RGB vs CMYK vs PMS

Color can be so CONFUSING! We’ll do our best to break down the differences and help you decide which swatch books you should be using. To read about the mood behind color, check out our Color Theory post. First, What’s the Difference? CMYK is the four...
Color Theory

Color Theory

Psychology of Color We’re about to give you some serious design insight on color. You may think designers shoot from the hip (okay, sometimes we do), but most of our decisions are based on our flood of knowledge about color, layout, and typography. Understanding...