by Rogers Printing | Aug 16, 2018 | Printing
Spot Color 101 Pantone inks, usually known as spot colors, are specific inks that do not vary. Each pantone uses an exact recipe of unwavering base inks to create its own swatch. That swatch is numbered and then typically presented in two different swatch books...
by Rogers Printing | Sep 30, 2016 | Graphic Design
Color can be so CONFUSING! We’ll do our best to break down the differences and help you decide which swatch books you should be using. To read about the mood behind color, check out our Color Theory post. First, What’s the Difference? CMYK is the four...
by Rogers Printing | Jul 17, 2016 | Branding
Psychology of Color We’re about to give you some serious design insight on color. You may think designers shoot from the hip (okay, sometimes we do), but most of our decisions are based on our flood of knowledge about color, layout, and typography. Understanding...
