SPRING CLEAN Your Business!

SPRING CLEAN Your Business!

This is about that time of year when most of us look back at all the stuff we’ve gathered over the winter and resolve to clean up the mess. We’ll go through our houses room by room to declutter and freshen up, opening windows to welcome the warming air. We...
Internal Marketing

Internal Marketing

Understandably, when people think about marketing, they think about external marketing – marketing to potential customers. But, no business can afford to forget to actively and regularly market to its own employees. It’s unclear why business owners and leaders don’t...
The POWER of Branding

The POWER of Branding

What is the most glaring difference between a large business and a small business to a consumer? It’s the appearance of having their act together (even if they really don’t). That, in a nut shell, is the power of branding. Branding conveys confidence that your...
Unconscious Competence

Unconscious Competence

Last month’s article we looked over how to set goals and how to achieve them. This month goes a bit hand-in-hand, especially if the goals you set were behavioral changes you want to make (become a better prospector, get better at remembering names, etc). People are...
2016 Resolution…Work SMARTER

2016 Resolution…Work SMARTER

Let’s play a little game of goal setting good news, bad news. As always, let’s start with the bad… Around this time last year you probably set goals both personally and for your business. Looking back on 2015, how successful were you? If you’re anything like most...
Pokémon Go – a Mobile Revolution?

Pokémon Go – a Mobile Revolution?

If you haven’t noticed your local parks and landmarks filling up with smartphone hordes, you must be literally living under a rock. Pokémon Go is exploding across our planet, and whether or not your business is lucky enough to be a Pokéstop, it’s time to...