Variable Data Merge

Variable Data Merge

Variable Data – What is it and how to advantage of it? Variable data pulls information or images from a spreadsheet and places it into your marketing piece. You can use anything you know about a customer to potentially heighten their interest. Use this to easily...
What a Font Choice Says (without saying)

What a Font Choice Says (without saying)

There are thousands upon millions of fonts in use today. The internet has plenty of sites that offer custom creations for any project (Read all the way to the end for links to our favorites). How to know what to use, when? Here are the main categories fonts fall...
RGB Color

RGB Color

Have you ever asked, “Why does the RGB color on my screen look so different from the print?” Your CMYK printer has just gotten lost in color translation. That screen using RGB has the power to harness light! Cyan, magenta, yellow, and black dots are no...
How to Prep Files for Spot UV or Foil

How to Prep Files for Spot UV or Foil

Ever wondered how a raised spot UV print is achieved? Or how an intricate gold foil is patterned across a business card? It all starts with the artwork. In this guide, we’ll show you how to set up your document to use foil or spot UV or raised finishes. The...
Grammar Matters

Grammar Matters

Let’s eat, Grandma! -or- Let’s eat Grandma! Face it, punctuation is pretty important. The way you break up your sentences determines how your content is absorbed by your readers. Grandma illustrates that point perfectly. But what about spelling? When you...

RGB vs CMYK vs PMS

Color can be so CONFUSING! We’ll do our best to break down the differences and help you decide which swatch books you should be using. To read about the mood behind color, check out our Color Theory post. First, What’s the Difference? CMYK is the four...