Proof Approval Checklist
Refer to this checklist to make sure your proofs are error-free and designed just the way you want: • All important…
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Business Card Mistakes – Top Ten
First Impressions Your business card is like a really bad poker face: it gives just about everything away at first glance….
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RGB Color
Have you ever asked, “Why does the RGB color on my screen look so different from the print?” Your CMYK printer…
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CMYK Printing
CMYK – Break It Down For Me Honestly, almost all of our work is printed CMYK – whether processed through the…
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What is Spot Color?
Pantone inks, usually known as spot colors, are specific inks that do not vary. Each pantone uses an exact recipe of unwavering base inks to create its own swatch. That swatch is numbered and then typically presented in two different swatch books – one on uncoated stock (U) and one on coated stock (C).
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RGB vs CMYK vs PMS
Color can be so CONFUSING! We’ll do our best to break down the differences and help you decide which swatch books…
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Color Theory
Psychology of Color We’re about to give you some serious design insight on color. You may think designers shoot from the…
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